SEO and Website Foundations for Entrepreneurs in the Pascua Yaqui Tribe
A Native Entrepreneur’s Guide to Results is more than just a technical workshop; it is a strategic roadmap for tribal members ready to turn business ideas into a measurable digital presence. This training dives deep into professional website architecture, precision on‑page SEO, and the specific visibility signals that ensure local and global customers discover your services on Google. By the end of the course, you won’t just have a website—you’ll have a growth‑ready digital asset designed for search performance and real‑world results.
The program is delivered through the Pascua Yaqui Tribe–University of Arizona Microcampus, a model that develops higher‑education services, degree programs, continuing education and workforce training opportunities for the Tribe’s memberspascuayaqui.arizona.edu. Course fees are based on the university’s lowest cost‑per‑credit rates, increasing access and affordabilitypascuayaqui.arizona.edu. You can learn more about the Microcampus and its mission by visiting the university’s pages on the PYT‑UA Microcampuspascuayaqui.arizona.edu.
Tuition‑free scholarships are available for PYT members, a $25 application fee applies, and new sessions open throughout the year. Interested participants can join the interest list via the UA site (link to your official form), or learn how their existing site performs with a free SEO audit on your own site.
Join The Interest List
What You Will Learn
This is beginner friendly, hands on instruction focused on the foundations that make a business clear, credible, and searchable.
Business Foundations
Define what you do, who you serve, and your service area, so your website speaks clearly to the right customers.
Website Structure That Can Rank
Build the core pages every professional business needs, Home, Services, About, Testimonials, Contact, using a structure Google can understand.
Keyword Research and On Page SEO
Identify the exact terms people search for, then write page titles, headings, and sections that match search intent.
Local Visibility and SEO Priorities
outbound
Improve rankings using Google Business Profile basics, then use your free SEO audit results to know what to fix first.
Starting Your Business Path
Starting a business has two lanes, the real world lane, approvals and requirements, and the online lane, visibility and trust. Always confirm current requirements with official Pascua Yaqui Tribe offices for your specific business type, since rules and forms can change.
Define your direction
Pick one service or product category you can deliver consistently, then write a plain language description of what you do and where you serve.
Brand basics
Choose a business name and a clear one sentence description you can reuse everywhere, website, Google Business Profile, and applications.
Customer focus
Decide if you serve local customers, online customers, or both, this affects whether you prioritize Google Maps visibility or website rankings first.
Compliance check, start with the Tribe
If you plan to work or conduct business on the reservation or tribal land, start by reviewing the Tribal Employment Rights Office requirements and the business license process.
Helpful links you can attach to this step
- Tribal Employment Rights Office TERO overview page, Pascua Yaqui Tribe
- Temporary Business License application PDF, Pascua Yaqui Tribe
- Business Licenses ordinance and requirements PDF, Pascua Yaqui Tribe
Land use and location rules, if you need a physical site
If your business needs space on tribal lands, confirm land use and leasing requirements before you invest in build out, signage, or equipment.
Helpful links you can attach to this step
- Business site leasing ordinance context, Indian Affairs
- Federal Register notice on HEARTH Act approval for the business site leasing ordinance, Federal Register
- PYT Land Use department contact listing, Pascua Yaqui Tribe
Understand the Tribal Codes that affect business activity
You do not need to memorize codes, you need to know where to verify rules, especially for licensing and operations.
Helpful link you can attach to this step
- Pascua Yaqui Tribal Codes, Title 7 Business and Commercial Code table of contents, Pascua Yaqui Tribe
Contact foundation
Set up a professional phone number, email, business hours, and a simple intake process, then keep that information consistent everywhere.
Digital core
Secure a domain, build your core pages, and set up Google Business Profile if you serve locally, this is the foundation that supports rankings.
Publish for search
Use keywords to create pages that match what customers are searching for, focus on one service per page, use clear headings, and add FAQs that reflect real questions people type into Google.
SEO and website foundations that help you get found
Most websites do not rank because the structure is unclear, the pages do not match what people search, and the on page basics are missing, you will learn the exact foundation that makes ranking possible.
- Website structure, your first 5 pages, Home, Services, About, Testimonials, Contact
- On page SEO basics, page titles, meta descriptions, headings, URLs, image alt text
- Local SEO basics, service areas, trust signals, reviews, and consistent business info
- Keyword intent, the difference between research searches and ready to buy searches
- Content that supports rankings, FAQs, internal links, and clear calls to action
About This Training
This course is delivered through the Pascua Yaqui Tribe–University of Arizona Microcampus, which emphasizes accessibility and collaborative teaching. Visit the microcampus at pascuayaqui.arizona.edu. The microcampus model promotes affordability and allows for flexible class offerings, giving you access to a modern learning environment right in the community. Join us and build the SEO and website foundations your business needs to thrive.
Grace Tang
SEO Strategist,
Pascua Yaqui Tribe - University of Arizona microcampus
graceirene@arizona.edu